Why quit this delicious delicious sweetener?

 

Sugar addiction has been studied and recognized for wayyy longer than the public has been aware of it. When I started doing research on "quitting" sugar, there was a shocking amount of actual scientific data that PROVED sugar was an addictive substance. I was immediately annoyed that 1. the research wasn't being circulated to the public and 2. that schools aren't teaching children about refined and added sugars. I would have been a completely different student with the attention span I possess now (after quitting added sugars). 

 Here's one of the simplest studies done on rats. (short version) Scientists put rats in a cage with two drip water bottles, one on each side. One bottle contained sugar water and the other contained cocaine mixed in water. Read on:

"Here we report that when rats were allowed to choose mutually-exclusively between water sweetened with saccharin–an intense calorie-free sweetener–and intravenous cocaine–a highly addictive and harmful substance–the large majority of animals (94%) preferred the sweet taste of saccharin." 

"Our findings clearly demonstrate that intense sweetness can surpass cocaine reward, even in drug-sensitized and -addicted individuals. We speculate that the addictive potential of intense sweetness results from an inborn hypersensitivity to sweet tastants. In most mammals, including rats and humans, sweet receptors evolved in ancestral environments poor in sugars and are thus not adapted to high concentrations of sweet tastants. The supranormal stimulation of these receptors by sugar-rich diets, such as those now widely available in modern societies, would generate a supranormal reward signal in the brain, with the potential to override self-control mechanisms and thus to lead to addiction."

Source: Magalie et al. “Intense Sweetness Surpasses Cocaine Reward.” Ed. Bernhard Baune. PLoS ONE 2.8 (2007): e698. PMC. Web. 26 Apr. 2016.

Ummm... 94% of the rats went for the sugar water OVER COCAINE!! So it's defintely addictive, but not only addictive... more addictive than cocaine? How do we not all know about this? And how is sugar affecting our brain??

I'm glad you asked (hehe), watch this video:

Well I love sugar as much as you do and in fact, I'd argue I love it more. My love affair with sugar runs deep. I crave it when I wake up, on my drive to work, when it's almost lunch, when I'm thirsty, when my shoe is untied, on my birthday, on Tuesdays, when I'm uncomfortably full, when I'm feeling fat, when I'm low energy, when I can't sleep, when I'm depressed... (yada yada yada...) 

Thankfully everything listed above should be in past tense. I broke my addiction. But that's exactly why I had to "quit". I was addicted. Sugar addiction is a real thing. 

In the list above many of the scenarios when I crave sugar only existed because of my sugar addiction! ( Gahhhh! --- It's a vicious cycle! *everything in bold* )